Digital Advertising & Search

Ad tech and ad platforms, AI-powered advertising, search competition and AI answers, retail media, measurement, and regulation affecting ad-funded businesses.

Amazon Retail Media: Bull Growth, Bear Attribution

Investors must separate ad inventory demand from verified sales lift to price the story.

By KAPUALabs

/ 5 Aug 2026

The AI Commerce Revolution: Amazon's Strategic Crossroads

Systematic analysis of how AI-driven advertising, search, and agents reshape Amazon's competitive moat.

By KAPUALabs

/ 9 Jun 2026

The AI Commerce Revolution: Amazon's Strategic Crossroads

AI-Powered Advertising & Commerce: Amazon's Competitive Crossroads

Systematic testing reveals how AI agents, synthetic media, and search disruption threaten Amazon's advertising and marketplace moats.

By KAPUALabs

/ 9 Jun 2026